Verse Fantasy announced today that Claudia Bellofatto has joined the startup fantasy sports company as their brand ambassador and primary content creator.

Claudia Bellofatto joins Verse's content team alongside her roles with New England Sports Network and the MLB Network, where she works as a sports betting analyst creating on-air and digital content.

"Claudia is the number one target Verse had on our board to work with as we launch our new product across the country. We are thrilled to be working closely with such a talented and well respected content creator. Her and I also happen to be old friends from our days at Syracuse, so we couldn't be more excited about this partnership," said Verse Fantasy CEO Dan Zimmermann.

The work with Bellofatto will focus on engaging her audience with Verse's custom hosted contest feature, where followers can sign up with Verse and go head-2-head with Claudia herself, playing against her picks for real money.

"Claudia will be the perfect vessel to share the Verse fantasy product with the die-hard fans of fantasy football that already follow her. We look forward to converting followers to players through our unique product-tie in influencer marketing strategies," continued Zimmermann.

Bellofatto will also be promoting Verse's LeagueSync feature, which enables Verse users to wager over their weekly fantasy football matchups and rosters.

"I’ve been active in the sports fantasy and gambling startup space and have yet to find a project as promising as Verse. This takes engagement with my followers to the next level. I can’t wait!," said Bellofatto.

Keep an eye out for Claudia's custom contest this Thursday for Week 4's Thursday Night Football between the Detroit Lions and Green Bay Packers.

Make sure to follow @claudiabellofatto and @versefantasy across all socials and stay tuned for more announcements from Verse!